Founded by Jean Beyl, LOOK is a famous French company that was founded in 1951. The company’s headquarters is located in Nevers, France. LOOK is one the most recognized brands that have led the innovation of alpine skiing quick-release binding systems. Later on, the company moved into the cycling industry and bring innovation to the manufacturing of cycling equipment and apparel. LOOK offer clipless pedals, bike components, and frames made of the highest quality material.